Command Center | Glue42

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LVNG Pulse

Blended ROAS climbed to 4.7x this period, up 11.7% from last month driven by Meta prospecting efficiencies and a strong Google brand search rebound. TikTok continues to underperform target CPA benchmarks by 23%, with top-of-funnel creative showing fatigue signals after 14 days of delivery. Southeast regional locations are seeing rising CPAs across all channels -- recommend refreshing ad sets and testing new creative angles for Atlanta, Charlotte, and Raleigh markets.

0.0x

Blended ROAS

+11.7% vs last month

$2,847,391

Revenue

$605,827

Total Spend

147

Active Locations

AI Analyst

Why is TikTok CPA rising? Best performing locations Compare Meta vs Google ROAS Creative fatigue signals

Meta

Spend

$287,412

ROAS

5.2x

CPA

$18.43

Conv.

15,591

+8.3% ROAS vs prior

Increase prospecting budget by 15% -- strong signal.

Google

Spend

$214,893

ROAS

4.8x

CPA

$21.07

Conv.

10,198

+5.1% ROAS vs prior

Brand search carrying load -- test PMax expansion.

TikTok

Spend

$103,522

ROAS

2.9x

CPA

$34.72

Conv.

2,981

-12.4% ROAS vs prior

Creative fatigue detected -- rotate top 3 ad sets.

Spend by Channel

Local vs National Split

Local Spend$375,613

National Spend$230,214

Local ROAS5.1x

National ROAS4.0x

ROI Proof

+34%

ROAS Improvement YoY

$2.1M

Recovered Wasted Spend

89%

Client Satisfaction Score

Live Alerts

TikTok CPA Spike -- Southeast

CPA jumped 31% in Atlanta and Charlotte over the last 48 hours.

Recommended: Pause bottom 3 ad sets, reallocate to Meta.

Affected Locations: Atlanta (3 locations), Charlotte (2), Raleigh (1). Root cause appears to be audience saturation on Spark Ads. Current CPA $41.20 vs target $28.00. Estimated daily waste: $1,240. Consider rotating creative and narrowing to 25-34 demo.

Budget Pacing Alert -- Google PMax

Campaign underspending by 22% against daily target.

Recommended: Review asset group quality scores.

Affected Campaigns: PMax-Tier1-National, PMax-Tier2-Southeast. Asset group scores dropped from "Good" to "Low" after last creative rotation. Listings groups are healthy. Suggest re-uploading high-performing assets from Q3 batch.

Creative Fatigue Warning

Top 5 Meta ads showing declining CTR over 7 consecutive days.

Recommended: Queue new creative variants by Friday.

Ads affected: "Summer Promo v3" (CTR 0.8% -> 0.4%), "Brand Story 60s" (1.1% -> 0.6%), "UGC Testimonial #12" (1.4% -> 0.9%), "Product Carousel A" (0.9% -> 0.5%), "Offer Stack v2" (1.0% -> 0.5%). Average frequency at 4.7x -- well above 3x threshold.

Attribution Window Mismatch

Google 7-day click and Meta 1-day view showing 18% revenue overlap.

Recommended: Normalize to 7-day click for apples-to-apples.

Impact: Without normalization, total attributed revenue exceeds actual revenue by $127,400. This inflates blended ROAS by approximately 0.3x. The MMM model suggests Meta is getting slight over-credit while Google brand is under-credited. Recommend adopting unified 7-day click window across all channels.

New Lookalike Audience Winning

Meta LAL 2% seed from top purchasers outperforming by 41%.

Recommended: Scale budget 25% over next 5 days.

Performance: ROAS 6.8x (vs account avg 5.2x), CPA $12.30 (vs $18.43), CTR 2.1%. Audience size: 3.2M. Only 14% penetration after 6 days of delivery. High headroom for scaling. Suggest increasing from $850/day to $1,060/day in $50 increments.

7-Day Forecast

Explore

Platform-level performance

3 channels active

Multi-touch model analysis

4.7x blended ROAS

Regional performance heatmap

AI insights library

23 new insights

Share of voice tracker

Live streaming metrics

2.4K events/min

Ad fatigue & performance

12 fatigued ads

Store-level breakdown

Detail