Priority Actions
Meta CPC spiked 34% -- 3 campaigns affected
Saving ~$4,200/day if actioned now
CPCs jumped from $1.82 to $2.44 since 2:00 PM. Affected campaigns:
Q1-Retargeting-US
Brand-Awareness-CA
Holiday-Promo-2024
Google Search under-pacing by $8.2K -- will miss daily target
$12K unspent budget available for reallocation
Daily budget: $42,000. Pacing at 67% ($28,140). At current rate, $13,860 will go unspent.
Search-NonBrand: -$5.1K
Search-Brand: -$2.4K
PMax-Feed: -$0.7K
TikTok creative fatigue detected -- CTR dropped 22% in 48hrs
Performance declining, swap creatives to recover
Top 3 creatives exhausted after 11 days. CTR fell from 1.8% to 1.4%. Frequency: 4.2x (above 3.5 threshold).
vid_hero_01: CTR 1.1%
vid_ugc_03: CTR 1.3%
carousel_02: CTR 1.5%
LinkedIn B2B campaign outperforming -- ROAS 4.8x (target: 3.0x)
Opportunity to increase budget by 30% while maintaining returns
Campaign "Enterprise-ABM-Q1" at 4.8x ROAS over last 72 hours. Current daily spend $3,200 with room to scale.
Audience: IT Decision Makers
CPL: $42
Pipeline: $214K
Live Metrics
Spend Pacing
Over-pacing
$67,432
of $94,000 daily budget
71.7% spent
$26,568 remaining
Performance Pulse
On Target
3.24x ▲ 0.12
Blended ROAS (current hour)
Conversion Velocity
Strong
1,847 ▲ 8%
Conversions today vs 1,710 last week
Channel Status
Meta
Action Needed
2.14x
$24,180 / $32,000
Pause 3 high-CPC campaigns
Google
Watch
3.87x
$28,140 / $42,000
Under-pacing, reallocate budget
TikTok
Watch
2.61x
$11,920 / $14,000
Creative fatigue, refresh assets
LinkedIn
Healthy
4.82x
$3,192 / $6,000
Anomaly Timeline (Last 24 Hours)
00:0004:0008:0012:0016:0020:00Now
Location Watchlist