You're outspending Competitor A by 23% but they're achieving 12% better ROAS through more efficient creative rotation. Competitor B increased TikTok spend 45% last month — likely testing new audience segments. Your share of voice leads at 31% but the gap is narrowing.
Share of Voice
You (31%)
Competitor A (27%)
Competitor B (22%)
Others (20%)
Competitor Comparison
| Metric | You Your Brand | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| Est. Monthly Spend | $605,827 | $489,234 | $412,891 | $287,432 |
| Est. ROAS | 4.7x | 5.2x | 3.8x | 3.1x |
| Active Campaigns | 23 | 18 | 31 | 12 |
| Creative Assets | 847 | 623 | 1,241 | 298 |
| Avg CPC | $1.24 | $0.98 | $1.47 | $1.82 |
Channel Spend Breakdown
You
Competitor A
Competitor B
Competitor C
Meta
Google
TikTok
Other
Competitive Alerts
Competitor A launched 7 new Meta campaigns this week — likely a seasonal push ahead of Q2.
Rec: Audit your Meta campaign cadence and consider launching 3-4 counter-campaigns by Friday.
2h ago
Competitor B's Google CPC dropped 18% this month — may have optimized bidding strategy or shifted to broad match.
Rec: Review your Google Ads bid strategy; test target impression share on top keywords.
6h ago
Your share of voice in Southeast region dropped 4% — Competitor A is increasing local spend aggressively.
Rec: Allocate $15K incremental budget to Southeast geo-targeted campaigns this month.
1d ago
Competitor B increased TikTok spend by 45% — testing UGC-style creatives targeting 18-24 demographic.
Rec: Develop 3 TikTok-native creatives this sprint; brief influencer partners on counter-positioning.
2d ago
Competitor C paused 5 campaigns — possible budget reallocation or strategic pivot incoming.
Rec: Monitor for new campaign launches; opportunity to capture their abandoned keywords.
3d ago
Strategic Recommendations
High Priority
Study Competitor A's Creative Rotation
They refresh creatives every 12 days vs your 34-day average. Faster rotation is driving their superior ROAS despite lower total spend.
Impact: Est. +0.4x ROAS improvement
High Priority
Defend Southeast Share of Voice
Increase local spend by $15K/month to counter Competitor A's regional push. Your SOV dropped from 35% to 31% in 60 days.
Budget: $15,000/mo incremental
Medium Priority
Monitor Competitor B's TikTok Expansion
Their 45% TikTok spend increase signals a channel bet. Prepare counter-strategy with UGC creatives and influencer partnerships before they establish dominance.
Timeline: Prep within 2 weeks
LVNG Platform