AI Attribution Insight
Data-Driven analysis reveals Meta campaigns are the top converter at 34% attributed revenue, but Email delivers the highest ROAS at 8.2x. The average customer touches 3.2 channels before purchase. Consider shifting 12% of TikTok spend to Email nurture sequences to capitalize on high-intent mid-funnel engagement.
Attribution Model
First Touch
Last Touch
Linear
Time Decay
Data-Driven
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Conversions
8,247
+12.3% vs last period
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Revenue
$2,847,391
+8.7% vs last period
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Avg Touchpoints
3.2
-0.3 vs last period
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Blended ROAS
4.7x
+0.4 vs last period
Channel Attribution
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Conversion Funnel
Customer Journey Paths
Model Comparison
Insights & Actions