4 creative assets performing above benchmark (Grade A), 8 performing well (Grade B), 6 need monitoring (Grade C), and 2 are fatigued and should be replaced immediately (Grade D). Top performer: "Summer Beach Lifestyle" video driving 7.8x ROAS across 34 locations.
🎨 Brand Kit Coastal Eats Franchise
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Brand Voice & Tone
📅 Creative Timeline Last 30 days
Generated: Summer Beach Lifestyle
AI-generated video creative for Meta campaigns
Prompt: "Create a 15-second lifestyle video showing friends enjoying fresh seafood on a sunny beach patio. Mood: energetic, aspirational. Brand colors: coral and ocean blue."
Jan 5, 2026
2:34 PM
2:34 PM
Deployed: Summer Beach Lifestyle
Launched across 34 locations on Meta (US-East region)
Jan 5, 2026
4:12 PM
4:12 PM
Generated: Fresh Ingredients Story
AI-generated TikTok video creative
Prompt: "TikTok-style vertical video showing chef preparing fresh ingredients. Quick cuts, trending audio style. Highlight farm-to-table journey."
Jan 10, 2026
11:22 AM
11:22 AM
Optimized: Family Dinner Deal
A/B test winner selected. New headline improved CTR by 0.4%
Jan 15, 2026
9:45 AM
9:45 AM
Fatigue Alert: Holiday Special Banner
CTR dropped 42% from peak. Recommend replacement within 7 days.
Jan 22, 2026
6:00 AM
6:00 AM
Generated: Weekend Brunch Series
Carousel creative for Google Display Network
Prompt: "4-image carousel showing brunch dishes: avocado toast, mimosas, eggs benedict, pancake stack. Bright morning light, lifestyle setting."
Jan 16, 2026
3:18 PM
3:18 PM
GRADE A
4
Exceeding benchmarks
GRADE B
8
Performing well
GRADE C
6
Monitor closely
GRADE D
2
Replace immediately
Creative Assets 20 total LVNG Pulse Analyzing
Video
✓
Summer Beach Lifestyle
A
7.8x ROAS
3.4% CTR
Running 23 days
Video
✓
Fresh Ingredients Story
A
6.2x ROAS
2.9% CTR
Running 18 days
Image
✓
Family Dinner Deal
B
4.1x ROAS
2.1% CTR
Running 31 days
Carousel
✓
Weekend Brunch Series
A
5.5x ROAS
3.1% CTR
Running 12 days
Video
✓
Happy Hour Vibes
B
3.9x ROAS
1.8% CTR
Running 27 days
Image
✓
Loyalty Program Promo
C
2.3x ROAS
1.2% CTR
Running 39 days
Image
✗
Back to School Promo
C
2.0x ROAS
1.0% CTR
Running 35 days · 3 compliance flags
Image
✓
Holiday Special Banner
D
0.9x ROAS
0.4% CTR
Running 47 days · CTR down 42%
Carousel
✓
Spring Clearance Event
D
0.7x ROAS
0.3% CTR
Running 52 days · CTR down 58%
Video
✓
Grand Opening Spotlight
B
3.6x ROAS
1.9% CTR
Ran 21 days · Paused for review
Top Performers
#1
Summer Beach Lifestyle
ROAS7.8x
Impressions1.2M
Conversions8,420
ChannelMeta
#2
Fresh Ingredients Story
ROAS6.2x
Impressions890K
Conversions5,210
ChannelTikTok
#3
Weekend Brunch Series
ROAS5.5x
Impressions640K
Conversions3,870
ChannelGoogle
Recommended Actions
Creative Audit Results
⚠ Replace Creative
Replace "Holiday Special Banner"
Fatigued after 47 days. CTR dropped 42% from peak. Upload a new variant to maintain performance across 28 locations.
▲ Scale Creative
Scale "Summer Beach Lifestyle"
Driving 7.8x ROAS but only running in 34 of 147 locations. Expand to all eligible locations to maximize returns.
● Review Compliance
Review "Back to School Promo"
Flagged as non-compliant by 3 franchisees. Missing updated brand elements and incorrect logo placement.